Sherwin Martin

Custom Web Project for Leadership Coaching Service Provided: UX/UI Web Design + Conversion-Focused StructureSUREWIN Focus: Results-Focused Structure + User-Centered Design Challenge A keynote speaker and leadership coach wanted a high-performance website that reflected authority, credibility, and personality — but lacked structure that converts visitors to inquiries. Solution Using your strategic web process, the site was […]

I built this because I was tired of: • Manually downloading assets • Inspecting elements one by one • Rebuilding websites without structure Rippa turns any live website into organized files and assets — ready for redesign, migration, or analysis. Why I Did This I built this web app because I wanted structure. Not to

When Playing It Safe Becomes the Riskiest Move of All There’s a conversation every designer dreads having twice with the same client. Last year, a client reached out excited about rebranding. They had clarity on their new direction—a brand voice that was confident, disruptive, positioned to challenge their industry’s status quo. The vision was there.

The Future Isn’t Coming — It’s Already Online: Why Every Business Needs an AI-Empowered Website Now We’re entering a digital revolution where AI can design, write, and analyze faster than any human ever could.But amid all this automation, one truth stands firm:Your website remains the most powerful platform your business owns. AI may be changing

How to Choose a Design Agency That Actually Understands Your Brand Hiring a design agency isn’t just about picking who can make things look pretty. It’s about finding a creative partner who can translate your story into something people remember. 1. Start with empathy, not aesthetics A good agency begins with questions — not color