branding

Case Study: “Dad’s Boring Weekend Craft Beer” – A Branding Strategy Rooted in Humor, Scarcity, and Relatability Overview “Dad’s Boring Weekend Craft Beer” disrupted the craft beer market by blending high-quality India Pale Ale (IPA) with humorous storytelling and a relatable “dad” persona. By partnering with a top brewer, leveraging self-deprecating humor, and embracing limited-edition […]